Ensuring people will be able to find me, basic settings, enabling map for brick-n-mortar.
How will I add photos — notes about not resizing / how easy it is.
How will I add videos
How can I set the colors?
Details about making it look how I want / changing the layout.
Getting help/support for the theme (maybe this should be last?)
Connecting to social media (how should this even work?)
Simple contact forms — that will let you achieve BLA — built in.
Adding more complicated forms to my website, or automatically getting those form contacts into a CRM or email system such as Mailchimp or Constant Contact — Use the Gravity Forms plugin, see details here. (Also a FAQ entry, FAQ links here?)
Ensuring people can buy my product.
Selling things — theme is fully compatible with WooCommerce — see details on woo here. (Also a FAQ entry, FAQ links here?)